TikTok engagement rate calculator
Find a video’s engagement rate by views, by followers or both. Type the numbers in, or pull them from a public account first.
The two formulas
By views: (likes + comments + shares + saves) ÷ views × 100. This tells you how many people who saw the video reacted. It is the figure most brands and agencies use for TikTok, because so many views come from people who don’t follow you.
By followers: the same interactions ÷ followers × 100. Useful for comparing with Instagram, but it swings wildly, and a breakout video can score over 100%.
Worked example. A Cardiff bakery’s video has 6,200 views, 410 likes, 22 comments, 15 shares and 38 saves: 485 interactions. By views that is 485 ÷ 6,200 × 100 = 7.82%, comfortably in the usual range. With 2,100 followers, it is 23.10% by followers.
Where to find the numbers
- Views, likes, comments and shares show on every video. Saves show on most.
- For an account-wide picture, average your last eight to ten videos.
- The optional fill-in fetches followers and a rough likes-per-video figure (all likes ÷ number of videos). It cannot see views per video, so add those yourself for the view-based rate.
What moves the rate
Hooks, length and a reason to comment or share. Bought likes raise it (they add reactions without views); bought followers lower the by-followers figure. If you are weighing up a package, our guide to likes or followers explains the trade-off, and how to go viral on TikTok covers the free improvements.